As AI hype explodes, how can we understand AI's new potential to re-imagine processes, products, and the role of people in society and work? How quickly will the rise of technological intelligence occur? What are its practical implications today versus future potential? How will companies rethink the structural underpinnings of their businesses and strategies as machines take on increasing workloads and automation? By understanding AI’s pragmatic potential, marketers can make better-informed decisions and apply them to their workloads today. Rich with examples and tips, Andy’s keynote will show how marketers and leaders use AI to create capacity and generate creativity. Andy will put AI into the context of everyday tasks and functions. Through live demonstrations and examples, he will show how AI is one of several trends converging to recreate how we experience work, life and play. Critically, Andy will spotlight and address the AI myths, including why AI will be a critical tool for human survival rather than a threat to human existence, jobs and well-being.