The Commercial Marketer: Securing a Seat at the C-Suite
Marketing is plagued by old tropes and battles: sales vs. Marketing, CMOs vs. CFOs, and brand building vs. near-term revenue tactics. But what if these battles were replaced with leadership and alignment through a true commercial orientation? What if marketers now sat at the C-suite table and engaged in every decision? This demands commercial acumen and skills to navigate business opportunities and trends. This will make them more impactful and enable richer career development. To arrange a workshop at your next event,
Workshop Overview
Learn from marketers elevated to the C-Suite and ASX 100 Boards - and become founders of start-ups with multi-billion-dollar valuations. Rather than just focusing on finances, The Commercial Marketer focuses on the broad range of skills and know-how marketers must develop. This intensive boot camp is designed to equip you with core skills and fundamentals to set you on the path to building your growth skills and boosting your career. Ideal as a team boot camp to drive better alignment with the business and overall marketing outcomes.