Why Accelerate?

Why Accelerate?

When we started The Accelerants, we were clear: marketing is vital to business success. And it deserves better. We heard countless needs from CMOs globally. A few stood out:

Marketers need a new operating rhythm

AI has changed everything. Content gets produced in minutes. Strategy forms in a day. Analysis happens in real-time. The old marketing calendar is broken.

Acceleration starts with rethinking how people, processes, and technology work together. Build a new marketing system upfront. The downstream gains are huge.

Capability growth is the new competitive edge

Marketing teams need new skills now. AI literacy isn't optional—it's basic requirement. The most successful teams skip industry awards. They focus on compounding their learning and driving skill adoption at breakneck speed.

We see quiet achievers everywhere. You won't find them on CMO lists or at industry events. They're heads-down doing brilliant work. That work succeeds because they commit to building compounding capability.

Agencies come next

At best, agencies are hammers looking for nails. At worst, they're unqualified to support modern marketing. You need agencies—but they come later, not first.

The Accelerants was built by marketers for marketers. We deliver the strategy, insights, and planning needed to maximise your teams, agencies, and budgets.

Silos kill growth

Sound familiar? You write a strategy packed with insights. Your agency unpacks your strategy and creates a new plan with more insights. Repeat with your digital agency. Then your SEO agency.

The average marketing team pays 30% more than needed. Why? No "write once, run everywhere, always fresh" strategy. Fix this. Drive alignment, cut costs, speed time to market.

End not knowing

Marketers need benchmarking—an outside view of performance, gaps, and improvement areas. Most lack peer groups to share insights and tap learnings.

This is why we combined the CMO Collective with our deep marketing benchmarking toolkit.

Marketing goes beyond brand

Marketing is multidisciplinary. Marketers need CMO-grade counsel across all functions and capabilities. Too often, CMOs get advice in silos and swim lanes. They're left uncertain about the path forward.

These are just a few reasons The Accelerants exists

To create new operating rhythm and capability. To connect marketers with leaders who've walked their path. To break down silos and end not knowing. To do it all with a multidisciplinary view.

Marketing deserves better. We're here to deliver it. Let's chat!