We believe marketing is the
heart of growth
At The Accelerants, we’ve been in your shoes. We are seasoned insiders who have built and led some of the world’s most successful consumer brands, retailers, tech start-ups, and e-commerce ventures. We know what it takes to create meaningful growth, deliver customer experiences people love, and drive measurable business outcomes.
Marketing success doesn’t come from buzzwords, technology alone, or lofty theories. It requires a disciplined approach to aligning people, processes, and technology to execute strategies that deliver results. That’s where we come in.
The Accelerants were created to help ambitious organizations thrive in an AI-centric Web 3 world. We don’t just adapt to change—we help you design your future. We accelerate your business outcomes by fusing brand, marketing, digital, sales, and customer strategies into a clear, actionable pathway.
Our mission is simple: to do the best work and to be the best to work with. We empower your teams with the insights, strategies, tools, and skills needed to achieve and sustain success. We don’t just deliver results—we enable your people to deliver them.
If you’re ready to transform marketing into a driver of commercial growth, let’s talk.
Our team
Andy Lark
Andy is a globally renowned marketer celebrated for his bold vision and relentless drive to transform brands. From technology and financial services to hospitality and scaling startups, his career is a masterclass in innovation and impact. A best-selling author, sought-after global speaker, and thought leader, Andy is reshaping the future of marketing.
Tara Lordsmith
Tara is a powerhouse in marketing and branding, with deep expertise across B2B, B2B2C, and B2C sectors. Known for her visionary approach to consumer branding, insights, and innovation, she has driven transformational growth for organizations. A former AMI board member, Chair of the Deakin Advisory Board, and soon-to-be Masters in Digital graduate from UTS, Tara is a leader who inspires action and change.
CMO Collective Membership
The CMO Collective is designed exclusively for senior marketing leaders and Chief Marketing Officers. It’s a space to connect, share insights, and find the support you need to succeed in an ever-evolving landscape.
Through a CMO Collective membership, you’ll gain access to:
• Exclusive events and workshops
• Peer-to-peer mentoring and collaboration
• Curated insights and actionable strategies
• A network of like-minded leaders
• Training and Thought Leadership
• Access to research and first-to-market insights
Join a community that understands your challenges and is committed to helping you lead with confidence. We have a range of membership options to suit your needs.
Find out more here (www.cmocollective.com) or enquire here (tara@theaccelerants.co)